As a small business, you can avoid a recession. Large corporations can’t. If the economy goes into recession and they have a 30% market share, that 30% is going to shrink no matter what they do. As a small business, you just need a few extra customers or a few extra projects and slightly lower costs and you’ll be OK. .
The economy is not going to shut down, people are still going to buy stuff. It’s our job to give our customers the maximum opportunities to buy from us. That might mean we’ve got to work a little bit harder.
Spend more time talking to your customers
The 21st-century business is much more about relationships than about just business. There was a time when not everything you could buy was a commodity. Today, everything is a commodity. What is something you use every day that you couldn’t buy from a thousand places online? If I sell something that you can get a thousand places, why would you buy from me? Because you like the way I treat you. And the only way I can find out how to do that is by asking you.