Happy Festive Season to all …
Another year has gone by already, where does it go? I hope that you and yours have the very best of seasonal festivities.
A few ideas for you to consider in the New Year
Search Results
I am often asked about rankings in google and other search engines. To get high rankings isn’t a matter of pressing a button somewhere, it entails a great deal of work.If you’re serious about getting to the top in search engine rankings
- Choose keywords well,
- Write elsewhere for recognition, backlinks and visitors,
- Set up a newsletter and have your newsletter on your site.
1. Keywords : This refers to any word or phrase the user might search for in order to find a Web page. Each variation of a keyword, such as the plural form of the word, is a separate keyword, as are phrases (ie, a string of multiple keywords). They are catchwords that describe your content, words that describe the most important idea or concept in your online text.
For those of you with a static site, your newsletter is the medium used for your keywords. Pick a few, and incorporate them into your newsletter.
For those with dynamic sites (blog platforms) be aware of the names of your posts, get a keyword phrase into the name as well as the body of your post.
Try this Free and Simple Keyword Tool
(A tip for those who want to post a long url in a social network like facebook or twitter. Shorten your urls with tiny url )
2. Write elsewhere : I’m continually pushing the idea of writing elsewhere. If writing 500 words on a topic of your choice which gives you recognition and credibility across the web is too hard, there’s another solution.
The easiest place to write elsewhere is Squidoo. If you don’t already know, Squidoo is a free social networking site in which you build pages, known on Squidoo as ‘lenses’. Plus, Squidoo is a revenue sharing community, it has ads on the side of the page and shares the money with you. There is no cost to you whatsoever to write a ‘lens’, the pages are indexed quickly and, because you have a little ‘profile’ of a couple of sentences, they contain your link back to your own site.
Use the knowledge you already have about your topic, write up a lens in an afternoon or two and give the search engines another backlink to your website. I have a number of pages on Squidoo and I get a fair bit of traffic from them, and I also pick up an average of $30 $90 a month in shared revenue. Not much money, but in the course of a year it’s a nice little sum.
Creating a Squidoo page to support your main site is a very effective way to promote your site, and get traffic flowing.
Here’s my list of pages on Squidoo, called, curiously enough, Susanna Duffy. If you take a quick peep you will see I have a lot of pages there and I use links back to my business website and my blogs, as well as links to facebook and other Squidoo pages of mine.
Now .. another thing about Squidoo. If you join using my referral we both win, when you make your first $15, we both get an extra $5. Not such a big incentive for me to madly recruit my dozen clients, but an extra filip, a dab of cream on the top and an opportunity for you. The main point is – Squidoo works as a backlink. Please drop me a line if you take the plunge to raising your search rankings higher by writing on Squidoo. I can give you tips and shortcuts for higher ratings and traffic with a lens.
3. Newsletters : if you’re not writing newsletters then you should be! And the newsletters should be online! One of the most important elements of business, in person or on the web, is giving your customers a reason to come back to you. If you don’t invest in retaining your customers then they will eventually forget their loyalty to you and go somewhere else to get the products and services they want. This is especially true when you’re dealing with web traffic. A user may visit 20 websites a day and not really remember any of them, since pointing and clicking is so easy to do. That means that you have to entice these visitors to come back to your website one way or another.
This is where a newsletter can help you. Newsletter writing was prevalent long before the Internet came along, now online newsletters are the most cost-efficient way of reaching an audience.
How do you continually update a newsletter without exhausting the same subject? It’s just a matter of staying informed of the latest news developments and observing trends taking place in your type of business. Newsletter writing should be conversational as well as personal. The writer’s voice must be friendly without coming on too strong, and the subject matter must be sophisticated enough to keep educated customers coming back for more news.
If you have a static site, then you send me your content and I will make that into a page and send you the url. You then send a short email containing that link to your online newsletter back out to your mailing list. Here’s a good example from Dave, who keeps his customers updated each month with news from his industry and a list of new products in Automodelli Studio News, and he keeps them in an online archive.
If you have a dynamic site, write your newsletter yourself as a post (if you don’t have feed subscribers, then send the link to your mailing list). You should be actively encouraging readers to subscribe via your feed.