Archive for the ‘The Basics’ Category
What’s your company’s tagline?
Is it simple, succinct, easy to understand, and memorable? Is it something people will be talking about for years to come? Does it properly reflect your business, what you sell, and who you are? I could go on. Do you have answers for all of these questions?
A tagline isn’t an easy thing to come up with. The problem is how little time you have to grab a person’s attention. Taglines aren’t long and they aren’t a detailed look at the company. A tagline is often more about a feel than anything else. Nike’s tagline of Just Do It emphasizes action and speed, both of which go along with sneakers.